Insights from cognitive psychology: Applying priming to conflict management

Posted on 29/08/2024 by Milan A Nitopi

This post has been written by Judith Rafferty, adapted from her Open Educational Resource (OER) Neuroscience, psychology and conflict management (2024), licensed under a Creative Commons Attribution NonCommercial 4.0 Licence by James Cook University.

Neuroscience, psychology and conflict management

In a previous post, I discussed the value of neuroscience and psychology knowledge to inform conflict management theory and practice. In this post, I discuss specific learnings gained from cognitive psychology, focusing on memory and the phenomenon of priming.

Memory in conflict management

Conflict management practitioners – these include mediators, facilitators, coaches and negotiators – and negotiating parties often need to handle complex issues and juggle multiple pieces of information during a conflict management process. For example, conflict parties frequently must remember what they said, thought and did in the past, and process new information for future decision-making. These tasks require all types of the human memory, including:

sensory memory
short-term memory
long-term memory

In this post, I focus on long-term memory and the phenomenon of priming, due to its applicability to conflict management. Before discussing priming in more detail, let’s have a brief look at what the long-term memory comprises.

Long-term memory

The long-term memory can be categorised as explicit and implicit memory.

The explicit memory, also known as declarative memory, refers to the type of memory that a person is consciously aware of. “You know that you know the information” (Gluck et al., 2020, p. 280). It comprises both memory of facts and general knowledge (semantic memory) and memory of personal experiences (episodic memory).

The implicit memory, by contrast, refers to memory that operates without the learner being consciously aware of it. Implicit memory is formed by:

procedural memory
priming
learning through classical conditioning

Figure 2.4.3. Types of Memory by Jennifer Walinga and Charles Stangor used under a CC BY-NC-SA 4.0 licence in Rafferty, J. (2024). Neuroscience, psychology and conflict management. James Cook University. https://doi.org/10.25120/k4vd-86×5

Priming

Priming is a psychological phenomenon where exposure to a stimulus influences how we respond to subsequent stimuli, and how we perceive and interpret new information. As defined by Gluck et al. (2020), priming is

“a phenomenon in which prior exposure to a stimulus can improve the ability to recognize that stimulus later” (p. 88).

Similarly, Kassin et al. (2020) describe priming as

“the tendency for frequently or recently used concepts to come to mind easily and influence the way we interpret new information” (p. 118).

In essence, priming makes certain concepts or ideas feel familiar, even if we aren’t consciously aware of the exposure.

For example, research has shown that if we’re subtly exposed to specific words or images, we may later be more likely to recognise or choose something related to those stimuli (Gluck et al., 2020; Goldstein, 2019; Kassin et al., 2020).

The impact of priming on social behaviour

Exposure to a stimulus can also lead people to behave in a particular way without their awareness, especially when the stimulus was presented subconsciously. The impact of priming on social behaviour has been demonstrated in research, including in a series of provocative (and debated) experiments by Bargh, Chen and Burrows (1996). In this study, participants were primed with different words that were thought to influence their behaviour.

For example, in experiment 1, participants were primed to activate either the constructs “rudeness” or “politeness” and were then placed in a situation where they had to either wait or interrupt the experimenter to seek some information. The research found that participants whose concept of rudeness was primed interrupted their experimenter more quickly and frequently than did participants primed with polite-related stimuli.

In experiment 2, participants were primed with words that activated elderly stereotypes. The study found that participants for whom an elderly stereotype was primed walked more slowly down the hallway when leaving the experiment than did control participants, consistent with the content of that stereotype.

How does priming relate to conflict management?

The phenomenon of priming can both help understand what creates conflict and how we can support parties in conflict management/ resolution. Most of the publications discussed in this post focus on mediation, but many of the findings could also find application in other conflict management process such as group facilitations and one-on-one conflict management coaching.

Priming in mediation

Daniel Weitz, in his article The brains behind mediation: Reflections on neuroscience, conflict resolution and decision-making discusses how priming can influence the mediation process. He suggests that using words like “listen to,” “hearing each other,” “dialogue,” “options,” and “future” in their opening statements, mediators may be able to “prime” parties for collaboration rather than competition (p. 478).

Similarly, Hoffman and Wolman in their article The psychology of mediation note that the mediator’s initial description of the mediation process is the most powerful form of priming in mediation. Based on priming studies (which the authors mention but don’t specifically list), they suggest that mediators may wish to include expressions such as “being ‘flexible’ and ‘open-minded,’ the goal of reaching ‘a fair and reasonable resolution,’ and the need for ‘creativity’ and ‘thinking outside the box’” in their opening statements (p. 3).

Beyond the mediator’s opening statement, Sourdin and Hioe, in their article Mediation and psychological priming, discuss other opportunities for priming during the mediation process. They suggest that mediators can “strategically moderate the environment” to foster a positive atmosphere and encourage successful outcomes (p. 79). Such moderation can be achieved, for example, by carefully selecting and setting up the physical location of the mediation, including considerations of room colour, temperature, and the provision of food and water.

Amanda Carruthers, in her article on The impact of psychological priming in the context of commercial law mediation, explores factors such as the physical appearance of the mediator and legal representatives, the choice of venue, language use, and the influence of stress and references to money. She concludes that mediators and legal practitioners should avoid overt priming cues related to strength, power, and money to improve the positions of both parties in a commercial mediation.

How priming can affect perception

People are particularly likely to rely on the priming effect when new information is ambiguous. This is because we rely more on top-down processing than bottom-up processing when we are confronted with an ambiguous stimulus.

Bottom-up processing begins with our receptors, which take in sensory information and then send signals to our brain. Our brain processes these signals and constructs a perception based on the signals. When our perception depends on more than the stimulation of our receptors – and this is frequently the case when information is ambiguous – we speak about top-down processing. During top-down processing, we interpret incoming information according to our prior experiences and knowledge. This process is frequently referred to as concept or schema-driven. As we learned earlier, when we have been primed, frequently or recently used concepts come to mind more easily and influence the way we interpret new information.

In her blog post Priming in psychology, Kendra Cherry discusses how the priming effect influences what people hear when confronted with ambiguous auditory information, referring to the 2018 Yanny/Laurel viral phenomenon.

As an example for visual perception, Lisa Feldman Barrett explains in her book How Emotions are made how priming can significantly influence our visual perception of others’ emotions. She emphasises that facial expressions are often much more ambiguous than many popular readings suggest, which would make us particularly susceptible to the effects of priming. For instance, if we’re told a person in a photo is screaming in anger, we are more likely to see anger in their expression, even if this is inaccurate.

The person might actually be celebrating something positive, such as winning an important tennis match, potentially involving a whole mix of (positive) emotions, but the priming narrows our interpretation. With contextual information provided, we are likely to interpret the facial configuration more accurately than when taken out of context.

How does the priming effect and perception relate to conflict management?

A mediator might misinterpret facial configurations of parties in a mediation, perceiving emotions like anger, based on preconceived ideas of how people may “show” that emotion on their face, or influenced by comments made by the other mediation party.

Knowing about priming can sensitise us to potential misinterpretations of emotions and encourages us to use multiple cues and information to perceive parties’ emotions more accurately. For a more detailed discussion on the cues that we can use to more accurately perceive others’ emotions, see Chapter 3, Topic 3.4 in Neuroscience, psychology and conflict management. These cues and the topic of emotions in conflict is also discussed in much more detail in Sam Hardy’s course on Working with Emotions in Conflict.

Priming to improve inter-group relationships

Recent research by Capozza, Falvo and Bernardo explored whether activating a sense of attachment security through priming can reduce the tendency to dehumanise “outgroups”—groups with which individuals don’t feel a connection. They conducted two studies:

The first study primed attachment security by showing participants images of relationships with attachment figures and then measured how they humanised an outgroup, in this case, the homeless.
The second study had participants recall a warm, safe interaction to activate a sense of interpersonal security and then measured how they humanised another outgroup, the Roma.

Both studies found that attachment security led to greater humanization of outgroups, with the second study showing that increased empathy played a key role in this effect. These findings suggest that fostering a sense of security can enhance intergroup relations, which has implications for intergroup conflicts. The successful use of priming to boost feelings of security highlights the importance of applying cognitive psychology to conflict management.

The calming effect

Capozza, Falvo and Bernardo, in their article, discuss several further positive effects of security priming, many of which are relevant to conflict and conflict management/resolution. For example, they emphasise the calming effect of security priming, noting that “even a momentary sense of security can shift the attention from one’s needs to others’ needs…” (p.3).

Conflict management processes often aim to help individuals in conflict consider the needs and concerns of others. Understanding the calming effect of security priming and its ability to foster perspective-taking may provide conflict management practitioners with additional strategies to support their clients. Such strategies could consider aspects like:

The choice of physical setting for a mediation or coaching session (or other conflict management process).
The language used by the practitioner, such as during the mediator’s opening statement.
The types of questions the practitioner asks throughout the process.

Remaining questions and considerations

This post explored the priming effect and its relevance to conflict management, particularly in understanding why conflicts arise and how practitioners can support parties to manage or resolve them. Research suggests that there are multiple opportunities to prime parties during a conflict management process, such as mediation, as discussed in the sources mentioned throughout this blog. However, many questions remain, such as how much control a practitioner truly has over priming in a conflict management process Additionally, practitioners should consider the ethical implications, including the potential for manipulation, when applying priming techniques to their practice.

A full reference list of the readings referred to in this post that have not been linked in the text can be found here.

Author Biography

Judith Rafferty is an Adjunct Senior Research Fellow at the Cairns Institute, JCU, and a Senior Trainer at the Conflict Management Academy. She integrates over 12 years of experience as a conflict management practitioner, researcher, and educator/trainer. She holds a PhD in Conflict Resolution, a Master of Conflict and Dispute Resolution, a Graduate Business Administration Diploma, and a Graduate Certificate in Psychology. As a Senior Lecturer and former Director of the postgraduate Conflict Management and Resolution program at James Cook University, Judith played a key role in developing curriculum and training resources that assist professionals in navigating complex conflict situations.
Judith can be contacted on:
Email: judith@conflictmanagementacademy.com
LinkedIn: https://www.linkedin.com/in/judith-rafferty-770a329b

Enhancing Conflict Management Theory and Practice through Insights from Psychology and Neuroscience

Posted on 22/08/2024 by Milan A Nitopi

Conflict Management: A Multidisciplinary Field

While there are designated conflict management scholars and practitioners, many ideas that inform both theory and practice come from outside the field. Individuals involved in conflict management often come from a broad spectrum of disciplines, particularly in the social sciences, such as psychology, sociology, history, geography, communication studies, political science, international relations, organizational behavior, and anthropology.

Contributions to conflict management are also made from the formal sciences like mathematics, physics, biology, and neuroscience. By exploring some of these disciplines in more detail, we can gain valuable perspectives that deepen our understanding of conflict formation, escalation, management, and resolution. Psychology and neuroscience offer some especially useful perspectives and are the focus of this post.

The Role of Psychology in Conflict Management

Psychology and some of its branches are highly relevant for both theory and practice in conflict management. For instance, the American Psychological Association has a division specifically dedicated to applying psychology knowledge to conflict situations, called “The Society for the Study of Peace, Conflict, and Violence: Peace Psychology”. In fact, peace psychology is a distinct field of study with an International Centre for Peace Psychology, and the journal Peace and Conflict: Journal of Peace Psychology.

Similarly, the Australian Psychological Society (APS) highlights the contributions psychologists make to understanding and managing conflict. According to the APS, psychology provides key insights into the psychological factors that underpin social conflict and aims to identify effective ways to foster positive relationships and productive outcomes. These approaches include strategies for resolving conflicts and governance models that prioritise cooperation over coercion (APS, 2023).

Understanding Psychology: A Foundation for Conflict Management

Psychology focuses on the study of mental processes and behaviour (and their relationship) (Zimbardo, Johnson, & McCann, 2009). The field of psychology comprises multiple sub-groups, or branches of psychology (Mullin, n.d.). Some of these branches are especially relevant to conflict management, including personality psychology, cognitive psychology, and social psychology. So, what do these branches focus on and how are they relevant to conflict management?

Cognitive psychology

Most generally, cognitive psychology is concerned with the study of mental processes such as thinking, learning, remembering, perception, information processing, language, problem-solving, decision-making, and reasoning. Cognitive psychology also considers people’s emotions and the impact of emotions on cognition. All cognitive processes mentioned earlier, as well as the effect of emotions on them, are highly relevant to the experience and management of conflict. For example, multiple mental processes and emotions are involved when people try to resolve conflicts, e.g. they must retrieve information about past conflict events and make decisions as to how to move forward. At the same time, mental processes and emotions are likely to have contributed to and have been affected by the conflict in the first place. For example, many conflicts arise because people have perceived events differently. More information about how cognitive psychology may relate to conflict management can be found here.

Figure 2.2.1. Six or Nine? Image generated with Adobe Firefly; Rafferty, J. (2024). Neuroscience, psychology, and conflict management. James Cook University. https://doi.org/10.25120/k4vd-86×5

Personality Psychology

Personality psychology is the scientific study of the whole person (McAdams, 2009). It focuses on human individuality and may address questions like:

Why does Paul act more violently than Peter in the same situation?
Why do Tracey and Sam have such different ways of communicating and managing conflict?

Personality psychology is distinct from other branches of psychology by focusing more on the person than on the situation. This is not to say though, that personality psychology neglects the situation. But rather than exploring how most people would act under certain circumstances, personality psychology tries to explain or predict how a specific type of person would most react in each situation. Conflict management practitioners and theorists have noted the effects that individual differences in personality may have on the formation and escalation of conflict, as well as on conflict resolution processes and their outcomes (Sandy et al., 2014). More information on how personality psychology may inform conflict management can be found here.

Social psychology

Social psychology seeks to answer questions like:

Why do people act differently when they are in a group compared to when they are on their own?
Why do people behave differently among their co-workers compared to when they are with their friends and family?
Why do people hold prejudice and stereotypes against certain groups and how may these affect their behaviours?
How can social cohesion best be strengthened to prevent social division and conflict?

Social psychology may be defined as “the scientific study of how individuals think, feel, and behave in a social context” (Kassin et al., 2020, p. 4). All three areas, thinking, feeling, and behaving are involved and affected during the emergence, escalation, management, and resolution of conflicts. Several notable books in the field have focused on the applications of social psychology for conflict theory and practice, such as:

Social conflict: Escalation, stalemate, and settlement by Pruitt and Kim (2004)
Intractable conflicts: Socio-psychological foundations and dynamics by Bar-Tal (2013).

A more detailed discussion of the application of social psychology for conflict management can be accessed here.

Neuroscience and Conflict: Bridging the Gap

Beyond psychology, the field of conflict management is increasingly looking to neuroscience for insights into why conflicts occur and how they can be effectively managed or resolved. Many conflict management scholars and practitioners recognise that people’s brains and bodies are significantly involved in facilitating societal conflict.

For instance, Mary Fitzduff (2021) notes in her book Our brains at war that recent advancements in genetics, brain science, and hormonal research suggest that many personality characteristics are rooted in the brain’s biology. By offering “new and more sophisticated and nuanced insights into the way that people actually think”, neuroscience makes a critical contribution to the field of conflict management (Burgess, 2022). As another example, Bruneau (2015), in her book chapter Putting neuroscience to work for peace, emphasises the value of directly examining neural activity to transform psychology-based conflict theories into mechanistic understandings (p. 143).

Knowledge from neuroscience can also help inform and evaluate the purpose, potential, design and principles of justice and conflict resolution processes, as well as the role and skills of conflict practitioners. For instance, findings from neuroscience can increase our understanding of aggression in people, which again may have implications for processes like restorative justice, as discussed in a Ted Talk by Dan Reisel. Other examples of how neuroscience can inform conflict management theory and practice, as well as links to related readings, can be found here.

Neuroscience Meets Psychology: A Synergy for Conflict Management

Neuroscience is the scientific study of the nervous system and an interdisciplinary field that integrates biology, chemistry, psychology, and more. Of particular interest for conflict management theory and practice are the intersections between neuroscience and psychology. It may help to think of neuroscience as dealing with the ‘physical’ (brain) and psychology dealing with the ‘abstract’ (mind).

The functioning of our brain, hormones and neurotransmitters significantly affects our behaviours, cognitions, and social experiences. That is why the links between neuroscience and different areas of psychology are increasingly being recognised, studied, and taught. The growing recognition of these links has led to the emergence of new interdisciplinary fields, such as social neuroscience and cognitive neuroscience (Ito & Kubota, 2022). Both are highly relevant to conflict management theory and practice.

Knowledge from social neuroscience, for instance, can increase our understanding of intergroup and social conflict, including the sources and factors that create, perpetuate, contribute to, and escalate intergroup conflict. This knowledge may again inform the planning and design of conflict intervention initiatives to help manage intergroup and social conflict. You can find further readings about social neuroscience and intergroup conflict in the previously mentioned Peace and Conflict: Journal of Peace Psychology as well as other Peace Psychology publications, including the newsletter The Peace Psychologist and the blog Dialogues with Peace and Conflict.

Conclusion

The integration of psychology and its branches, as well as of neuroscience offers critical insights into the questions why conflict occurs, how it develops and how it may be managed. By exploring the connections between the human mind, brain, and behavior, conflict management can be more effective and nuanced. Many of these connections are discussed in more detail in Judith’s (2024) eBook Neuroscience, psychology and conflict management, from which this post has been adapted. A course on Neuroscience, Psychology and Conflict Management will also be developed next year to be offered through the Conflict Management Academy.

A full reference list of the readings referred to in this post can be found here.

Author Biography

Are frameworks useful to help understand complex conflict contexts?

Posted on 12/07/2024 by Dr Claire Holland

This post is republished with permission from the Conflict Management Academy.

Claire Holland and Judith Rafferty, conflict management specialists, academics, researchers and trainers with the Conflict Management Academy (CMA), say YES! According to Judith and Claire, frameworks are a useful way to break down and look at complicated conflict situations in a way that can bring greater awareness, understanding, and clarity to the situation. It’s not suggested that frameworks simplify the conflict, but that they are useful to make the conflict appear more manageable.

Practically, a framework can help to better understand a complex conflict by allowing the user to view the conflict through different lenses. Frameworks can also suggest multiple ways of thinking about the issues at hand, help the user to develop a more detailed and holistic picture of the conflict, and then consider multiple opportunities to work with the conflict. Claire and Judith suggest that using frameworks in conflict management contexts have multiple benefits, including:

Assisting conflict management specialists, like mediators, conflict management coaches, and HR professionals, to work with clients to gather necessary information about the conflict and its context, and decide on next steps.
Supporting clients to take a step back or ‘go to the balcony’ and perhaps not react out of habit and prior learned behaviour, but to suspend judgement on the situation until a more holistic analysis of the situation has been conducted.
Thinking about future options that might be quite different from a conflict parties’ initial reaction to the situation once the conflict has been considered through different lenses.
Focusing on long term strategies to manage the conflict by considering how the conflict may play out overtime. Looking at a conflict through an analytical lens and framework helps the user to determine if the issues in the conflict are suited to resolution or require alternative approaches to manage the conflict.

Conflict Analysis Framework

Drawing on years of teaching, research, and conflict management practice, Judith and Claire, have developed a framework to support conflict management specialists and conflict parties better understand ‘what is going on’ in a conflict situation. Drawing on multidisciplinary scholarship, including conflict studies, psychology, management, history, political science, etc. the Conflict Analysis Framework guides users through a step-by-step process to compartmentalise a complex conflict into more manageable segments for analysis.

Spencer, Barry, and Ojelabi in their text Dispute Resolution in Australia provide only a short commentary on conflict analysis. While they note that it’s not easy to analyse complex conflicts, they suggest that conflict specialists would ideally have knowledge of multiple analytical tools and models to help them collect information about the conflict, understand the conflict dynamics and to support the conflict parties to constructively manage or resolve the conflict. Condliffe, in his text Conflict Management: A practical guide, leads the reader through a process of ‘understanding conflict’ and presents several considerations in ‘responding to conflict’. Condliffe outlines several models of conflict but does not provide a clear overarching framework for analysis.

Several scholars and practitioners have introduced frameworks or tools to support conflict analysis. For example, Furlong, in his book The Conflict Resolution Toolbox, introduces 8 different models that help analyse and intervene in conflict, all considering different aspects of the conflict. This resource is particularly useful for interpersonal, less complex conflict situations. Bright’s Conflict Mapping Chart, lists specific elements for consideration in a conflict analysis process, aimed at analysing complex conflicts. Referring to Wehr’s Conflict Mapping Guide and Sandole’s Three Pillar Approach, Bright’s mapping chart describes five key steps to consider for analysis, informing a sixth step of conflict intervention. Judith and Claire have previously used this Chart in their teaching, as well as to develop engaging resources to be used for teaching conflict analysis.

Drawing on the work of colleagues and contemporary scholars, Claire and Judith have developed an 8-step framework for conflict analysis that will be introduced in their webinar Beyond Resolution: A planned approach to conflict engagement, available to view on demand on the CMA website.

Planned Approach to Conflict Engagement

Many conflicts have resolvable elements, but may also have ongoing aspects. For example, a divorcing couple may be able to negotiate and decide on selling the family home. However, decisions about their children’s future education, extracurricular activities, health, nutrition, etc., can’t really be negotiated as a one off, but will need to be managed for as long as both parents are involved in their children’s upbringing. So in the conflict analysis process that we described above, it is important to recognise the different aspects of a conflict, e.g. as resolvable or ongoing elements, and address them appropriately. Judith and Claire have developed a framework to support parties consider their options for “conflict engagement” as an alternative approach to dealing with conflict when elements of the conflict may be ongoing, and where resolution is not possible, or may be ill-advised.

The Planned Approach to Conflict Engagement, or PACE for short, draws on multidisciplinary scholarship, such as Bernard Mayer’s book Staying with Conflict: A strategic approach to ongoing conflict, Sam Hardy’s book Conflict Coaching Fundamentals: Working with conflict stories, as well as contemporary literature on neuroscience, psychology and emotions, including Judith’s recently published open access educational resources. PACE has also been informed by Judith’s and Claire’s own research and practice as conflict management specialists, including in Australia and in culturally diverse settings like the Central African Republic, Rwanda, the Philippines and refugee camps on the Thailand-Myanmar border. They have published a blog post and a journal article about their work as mediation specialists in some of these settings, discussing the adaptation of mediation models to different cultural settings.

Claire and Judith suggest that the development of a constructive and sustainable conflict engagement plan is ideally based on an exploration of several key areas, which they describe in detail in PACE. With the assistance of a suite of prompt questions and models for categorization for each of these key areas, the PACE framework assists conflict parties in deepening and expanding their understanding of the conflict itself as well as their options to engage constructively in the conflict over time. Some key recommendations for a sustainable approach to engagement in ongoing conflict include that parties:

Have understood the ongoing nature of at least some aspects of their conflict, and
Develop a plan to manage their emotions, energy, and access to resources and support long-term. This point is important so that parties don’t burn out and can continue to stay productive and engaged in the conflict over time.

In the webinar Beyond Resolution: A planned approach to conflict engagement, available to view on demand on the CMA website, Judith and Claire are introducing their PACE framework in addition to the Conflict Analysis Framework. They will also offer training on the Planned Approach to Conflict Engagement (PACE) Framework on the CMA platform.